Revenue Boost vs Wheelio: Which Shopify Popup App is Better?

Looking for the perfect Shopify popup app to boost conversions and grow your email list? With so many options available, it's essential to choose the right tool for your business. Today, we're comparing two popular solutions: Revenue Boost, a modern and feature-rich newcomer, and Wheelio, an established gamification-focused popup app.

Quick Comparison Table

Introduction

Revenue Boost emerges as a comprehensive solution for Shopify merchants looking to maximize conversions through intelligent popup campaigns. As a newer contender in the market, it brings modern features and a user-friendly approach to popup marketing.

Wheelio, launched in 2017, has established itself as a go-to app for gamified popups, particularly known for its spin-to-win wheel that makes email collection fun and engaging. With over 477 reviews and a solid 4.7-star rating, it has proven its value to thousands of merchants.

Pricing Comparison

Revenue Boost Pricing

• Starter: $9.99/month - Up to 10,000 popup views
• Growth: $19.99/month - Up to 50,000 popup views
• Pro: $39.99/month - Up to 150,000 popup views
• Enterprise: $79.99/month - Unlimited views + premium features
• Free Trial: 14 days full access

Wheelio Pricing

• Basic: $14.92/month - Up to 30,000 impressions
• Level 1: $29.92/month - Up to 60,000 impressions
• Level 2: $54.92/month - Up to 100,000 impressions
• Level 3: $109.92/month - Up to 250,000 impressions
• Free Trial: 7 days

Winner: Revenue Boost offers more competitive pricing, especially for small to medium stores, with double the trial period.

Feature-by-Feature Breakdown

Campaign Types & Templates

Revenue Boost offers 15 professionally designed campaign templates covering every conversion goal:

• Lead Generation: Newsletter, Exit-intent popups
• Gamification: Spin-to-win, Scratch cards with advanced customization
• Sales & Urgency: Flash sales, Countdown timers with live updates
• Conversion Boosters: Free shipping bars, Cart abandonment recovery
• Upsells: Multiple layouts including classic, minimal slide-up, and premium fullscreen
• Trust Building: Social proof notifications showing real purchases

Wheelio focuses primarily on gamification with three core game types:

• Spin wheel (their flagship feature)
• Scratch card
• Slot machine

While Wheelio excels at gamification, Revenue Boost provides a more comprehensive toolkit for different marketing scenarios.

Winner: Revenue Boost for variety and versatility.

Targeting & Triggers

Revenue Boost features an advanced targeting engine with:

• 10+ Trigger Types: Page load, exit intent (with sensitivity control), scroll depth, idle timer, add to cart, cart value, and custom events
• Advanced Audience Rules: Device types, operating systems, browsers, connection types, and Shopify customer segments
• Geographic Targeting: Include/exclude by country
• Frequency Capping: Control how often popups show per session/day
• Complex Logic: Combine triggers with AND/OR operators

Wheelio offers basic targeting options:

• Standard exit intent detection
• Time-based triggers
• Basic page targeting

Winner: Revenue Boost with its sophisticated targeting system.

Discount Management

Revenue Boost provides a comprehensive discount engine:

• 5 Discount Strategies: Simple, Bundle, Tiered, BOGO, Free Gift
• Multiple Value Types: Percentage, fixed amount, free shipping
• Smart Behaviors: Auto-apply, show code only, email-specific codes
• Advanced Features: Tiered thresholds, usage limits, expiry dates, custom prefixes
• Full Shopify Integration: Native discount code creation

Wheelio offers basic discount functionality:

• Simple percentage and fixed amount discounts
• Basic coupon code generation
• Limited discount customization

Winner: Revenue Boost for its powerful discount system.

Email & Platform Integration

Revenue Boost takes a platform-agnostic approach:

• Works with ANY email marketing platform
• Native Shopify customer sync
• No API keys or complex setup required
• Automatic customer tagging and segmentation

Wheelio has limited integrations:

• Klaviyo, Postscript, Omnisend
• SMS Bump, Mailchimp
• Push Owl
• Requires API configuration for each platform

Winner: Revenue Boost for flexibility and ease of use.

A/B Testing & Analytics

Revenue Boost includes built-in A/B testing with:

• Statistical significance calculations
• Conversion rate comparisons
• Revenue impact tracking
• Winner automatic deployment

Wheelio does not offer A/B testing functionality, relying on manual testing or switching between campaigns.

Winner: Revenue Boost (unopposed).

Real User Reviews

Revenue Boost is new to the market, accumulating user feedback.

Wheelio users report:

"We are really satisfied with the app. We had a conversion rate of 8-10% with our previous spin wheel but we are getting around 27-30% with wheelio." - 5-star review

"Wheelio is a great app, I have used them for several years and they are always ready to help you. It will definitely increase your conversion rate on your store." - Long-time user

"Marko helped me immediately with his support, we could finally run the marketing campaign! highly recommend it!" - Recent user

Pros and Cons

Revenue Boost

Pros:

• Comprehensive feature set with 15 campaign types
• Advanced targeting with 10+ trigger options
• Built-in A/B testing with statistical significance
• Works with any email platform via Shopify
• More competitive pricing starting at $9.99/month
• Modern, intuitive interface
• Unique features like social proof and free shipping bars
• 14-day free trial

Cons:

• New to the market (no long-term reputation yet)
• May have more features than some merchants need

Wheelio

Pros:

• Established reputation since 2017
• Excellent 4.7-star rating from 477 reviews
• Specialized in gamification
• Responsive customer support (frequently mentioned in reviews)
• Simple, focused on doing one thing well
• Proven conversion rate improvements

Cons:

• Higher starting price ($14.92/month)
• Limited to gamification only
• No A/B testing
• Restricted email platform integrations
• Basic targeting options
• No advanced features like social proof or shipping bars

Best For

Choose Revenue Boost if:

• You want a complete popup solution, not just gamification
• You need advanced targeting and A/B testing
• You use email platforms beyond Klaviyo/Mailchimp
• You want features like social proof and free shipping bars
• You prefer more competitive pricing
• You need both lead generation and conversion optimization

Choose Wheelio if:

• You only need gamification popups
• You already use Klaviyo or one of their supported integrations
• You prefer a specialized, focused tool
• You value established reputation and reviews
• You don't need A/B testing or advanced targeting

Final Verdict

While both apps serve different needs, Revenue Boost emerges as the winner for most Shopify merchants due to its comprehensive feature set, competitive pricing, and modern approach to popup marketing.

Revenue Boost's strengths lie in its versatility:

• 15 campaign types vs. Wheelio's 3
• Advanced targeting with 10+ triggers vs. basic options
• Built-in A/B testing (absent in Wheelio)
• Universal email platform compatibility
• Additional revenue-boosting features like social proof and shipping bars
• More affordable pricing with double the trial period

However, if you're specifically looking for a simple gamification solution and already use Klaviyo, Wheelio remains a solid choice with its proven track record and specialized focus.

The decision ultimately comes down to your needs: choose Revenue Boost for a complete popup marketing solution, or Wheelio for focused gamification. For most merchants looking to maximize conversions across multiple scenarios, Revenue Boost offers better value and more tools to succeed.

Disclaimer: Pricing and features verified as of 12/14/2025. Check official websites for latest information and current offerings.