Revenue Boost vs Optimonk: Which Shopify Popup App is Better?

If you're looking to boost your Shopify store's conversions with popups, you've likely come across both Revenue Boost and OptiMonk. While OptiMonk has been around since 2015 and established itself as a market leader, Revenue Boost is a modern, feature-rich contender that's quickly gaining traction among Shopify merchants.

In this comprehensive comparison, we'll analyze both apps across pricing, features, ease of use, and real user experiences to help you make the right choice for your business.

Quick Comparison Table

Pricing Comparison

OptiMonk Pricing (2025)

OptiMonk uses a pageview-based pricing model, which means costs scale with your traffic:

• Free: $0 (10,000 pageviews/month, 1 domain, ALL features)
• Essential: $29/month or $228/year (save 34%)
  • 20,000 pageviews/month
  • 2 domains
  • Unbranded
• Growth: $99/month or $828/year (save 30%)
  • 100,000 pageviews/month
  • 4 domains
• Premium: $249/month or $2,148/year (save 28%)
  • 500,000 pageviews/month
  • 10 domains
  • Key Account Manager
• Master: Custom pricing (unlimited domains)

Annual billing saves 28-34% across all plans.

Revenue Boost Pricing

Revenue Boost offers ** straightforward, value-based pricing** without pageview limitations:

• Free Plan: Available with core features
• Paid Plans: Competitive pricing focused on features rather than traffic volume
• No Pageview Caps: Focus on growing your traffic without worrying about hitting limits

Which Pricing Model Wins?

OptiMonk's pageview-based pricing can become expensive as your traffic grows. A store doing 200,000 monthly pageviews would need the Premium plan at $249/month.

Revenue Boost's model is more predictable and scales better with growth. You don't have to worry about sudden price jumps when your marketing campaigns succeed.

User Quote: "Pricing based on pageviews can become expensive" - Common OptiMonk user complaint

Feature-by-Feature Breakdown

1. Campaign Templates & Variety

OptiMonk offers 300+ professional templates across 20+ template families. Their templates are polished, responsive, and cover 30+ use cases. They have more variety due to being in the market longer.

Revenue Boost provides 15 professionally designed campaign types optimized for specific conversion goals:

• Lead Generation: Newsletter, Exit-Intent
• Gamification: Spin-to-Win, Scratch Card
• Sales: Flash Sale, Countdown Timer, Free Shipping Bar
• Upsells: 10 different layout options including Classic, Minimal Slide-up, Premium Fullscreen
• Trust: Social Proof notifications

While OptiMonk has more templates, Revenue Boost's templates are highly specialized for conversion.

2. Gamification Features

Both apps offer gamification, but with different approaches:

Revenue Boost:

• Spin-to-Win: Configurable wheel segments, win probabilities (0-100%), customizable prizes, glow effects
• Scratch Card: Interactive scratch-to-reveal experience
• Gamification boosts email capture rates 2-3x

OptiMonk:

• Spin-to-Win: Prize wheel functionality
• Pick-a-Present: Gift selection game
• Gamification included even on free plan

Winner: Revenue Boost's scratch card feature gives it a slight edge for variety.

3. Targeting & Triggers

OptiMonk's targeting is sophisticated with:

• Exit-intent technology (including mobile)
• Scroll depth, time on site, idle timer
• Cart-based targeting
• Geographic targeting
• User Experience Protector (prevents popup fatigue)
• AI-powered personalization

Revenue Boost's targeting is equally powerful:

• 9 trigger types (page load, exit intent, scroll, idle, add to cart, cart value, product view, custom events)
• Device, OS, browser, connection type filtering
• Shopify Segments integration
• Geographic targeting (include/exclude countries)
• Advanced frequency capping (per session, per day, cooldown)
• AND/OR logic for complex scenarios

Winner: Tie. Both offer exceptional targeting capabilities.

4. Discount & Promotion System

Revenue Boost shines here with a comprehensive discount engine:

• 5 discount strategies: Simple, Bundle, Tiered, BOGO, Free Gift
• Auto-apply functionality: Show code + automatically apply to cart
• Email-specific codes: Assign discount codes to captured emails
• Tiers: Spend-based tiers (e.g., "$50 = 15% off, $100 = 25% off")
• Full Shopify native integration: Works natively with Shopify's discount system

OptiMonk offers:

• Unique discount codes with auto-apply
• Discount reminders
• Integration with Shopify checkout

Winner: Revenue Boost. The tiered discounts, BOGO, and bundle strategies are more advanced.

5. Cart Recovery & SMS Marketing

This is where Revenue Boost clearly dominates.

Revenue Boost:

• ✅ Automated SMS cart recovery
• ✅ WhatsApp cart recovery
• Recovers 10-15% of abandoned carts
• Personalized automated sequences
• Native Shopify integration

OptiMonk:

• ❌ No built-in cart recovery
• Focuses on popups only, not post-exit recovery

Winner: Revenue Boost by a landslide. If cart abandonment is a concern (and it is for most stores), Revenue Boost is the clear choice.

6. Email Platform Flexibility

Revenue Boost works with ANY email platform through native Shopify sync. Since it integrates directly with Shopify's customer system, your captured emails sync automatically regardless of whether you use Klaviyo, Mailchimp, ActiveCampaign, Omnisend, or any other platform.

OptiMonk requires direct integrations with specific platforms:

• Klaviyo
• Mailchimp
• Attentive
• Postscript
• ActiveCampaign
• (and others via Zapier)

Winner: Revenue Boost for platform-agnostic flexibility.

7. Social Proof

Revenue Boost includes real-time social proof notifications showing recent purchases and activity on your store, building trust with new visitors.

OptiMonk does not offer a dedicated social proof feature.

Winner: Revenue Boost (OptiMonk doesn't have this feature).

8. A/B Testing & Analytics

OptiMonk prides itself on "true revenue analytics" - not vanity metrics. Their A/B testing shows actual orders and revenue generated, not just click-through rates. This is a major strength.

Revenue Boost offers A/B testing with statistical significance calculations to ensure you're making data-driven decisions.

Winner: Tie. Both approaches are solid, though OptiMonk's revenue-first philosophy is noteworthy.

User Quote: "Forget vanity metrics: True revenue analytics shows what drives sales" - OptiMonk value proposition

Ease of Use & Setup

OptiMonk

Pros:

• Drag-and-drop visual editor: No coding required
• 300+ templates: Professional designs out of the box
• Quick setup: "First campaign up in minutes"

Cons:

• Steep learning curve for advanced features
• Can be "complex to set up initially"
• Campaign creation process "can be overwhelming at first"

Revenue Boost

Pros:

• Modern, intuitive interface
• Focused feature set: Less overwhelming
• Clear workflow: Step-by-step campaign creation
• Native Shopify integration: Quick setup

Winner: Revenue Boost for beginner-friendliness. OptiMonk is powerful but has a steeper learning curve.

User Quote: "Very easy to setup and great support" - OptiMonk user review

Customer Support

OptiMonk

OptiMonk is renowned for its exceptional customer support:

• <2 minute response time (industry-leading)
• Support available even on free plan
• Knowledgeable, patient team
• Real users consistently praise support quality

What users say: "Optimonk has fantastic customer service even when you're on the free plan" - Trustpilot reviewer "The support is excellent and sticks with it until resolved" - Shopify merchant "Christopher was super helpful... Balázs was very helpful... Eszter always professionally helps me" - Multiple reviews

Revenue Boost

Revenue Boost offers fast, responsive support focused on getting results. While it may not have OptiMonk's 9-year track record, users report quick resolution times and helpful guidance.

Winner: OptiMonk. Their <2 minute response time and long-standing reputation for support excellence are hard to beat.

Real User Reviews: What People Are Saying

OptiMonk User Experiences

Positive Reviews:

• "One of the best popup and CRO tools available in the market. A lot of useful features, customization options, and awesome templates." - Capterra review
• "Our ecommerce conversion rate grew by over 8% in just two months. Incredible." - Ronak Shah, CEO of Obvi
• "We were able to capture 3,300 subscribers in less than 8 weeks." - Michael Herscu, Co-Founder of Kiss My Keto
• "Very easy to use and started getting conversions from the first day" - Shopify merchant
• "I have never had to email support (been 3 years) as no need to it works perfect and is intuitive" - Trustpilot reviewer

Common Complaints:

• "Pricing based on pageviews can become expensive" - Multiple users
• "Steep learning curve for advanced features"
• "Can be complex to set up initially"

Ratings:

• Shopify App Store: 4.8/5 (910 reviews, 93% are 5-star)
• Trustpilot: 4.5/5 (27 reviews)
• G2: 4.7/5
• Capterra: 4.8/5

Revenue Boost User Experiences

Revenue Boost users consistently highlight:

• Modern, easy-to-use interface
• Effective gamification features
• SMS/WhatsApp cart recovery results
• Flexibility with any email platform

Pros & Cons

OptiMonk

✅ Pros:

• 300+ professional templates
• All features available on free plan
• Excellent customer support (<2 min response)
• True revenue analytics (not vanity metrics)
• Advanced AI personalization
• User Experience Protector prevents popup fatigue
• 30+ use cases
• 9+ years in business, proven track record
• Trusted by 30,000+ brands worldwide
• 30-day money-back guarantee

❌ Cons:

• Pricing based on pageviews (expensive for high-traffic sites)
• Steep learning curve for advanced features
• No built-in cart recovery (SMS/WhatsApp)
• Requires direct integrations for email platforms
• Can be overwhelming for beginners
• No social proof notifications
• Integration complexity with some platforms

Revenue Boost

✅ Pros:

• Modern, intuitive interface (easier for beginners)
• No pageview limits (predictable pricing)
• Built-in SMS & WhatsApp cart recovery (10-15% recovery rate)
• Works with ANY email platform via Shopify sync
• Advanced discount strategies (BOGO, bundles, tiers)
• Social proof notifications
• Both spin-to-win AND scratch card gamification
• Multi-language auto-detection
• Native Shopify integration
• 10 upsell layout options

❌ Cons:

• Newer app (less established than OptiMonk)
• Fewer template options (15 vs 300+)
• Less extensive track record
• Support not as fast as OptiMonk's <2 minutes

Best For: Who Should Choose Which?

Choose OptiMonk If:

✅ You have moderate traffic (under 100K pageviews/month)
✅ You want the most template variety
✅ You prioritize customer support above all
✅ You need advanced AI personalization
✅ You value true revenue analytics
✅ You don't mind a steeper learning curve for advanced features
✅ You want all features even on the free plan (just pageview limits)

Perfect for: Small to medium-sized brands who want professional popups with excellent support and don't have huge traffic volumes yet.

Choose Revenue Boost If:

✅ You want predictable pricing that doesn't scale with traffic
✅ Cart abandonment is a major concern for your store
✅ You want SMS & WhatsApp recovery built-in
✅ You use any email platform (not just the big names)
✅ You prefer a simpler, more intuitive interface
✅ You want social proof notifications
✅ You need advanced discount strategies (BOGO, bundles, tiers)
✅ You want both spin-to-win AND scratch cards
✅ You're looking for a modern, Shopify-native experience

Perfect for: Growing stores who want all-in-one conversion optimization (popups + cart recovery), use diverse marketing stacks, and prefer simplicity over complexity.

Final Verdict

OptiMonk: The Established Powerhouse

OptiMonk is a mature, feature-rich platform that has earned its reputation as a market leader. With 300+ templates, excellent support (<2 minute response time), and true revenue analytics, it's a solid choice for merchants who want professional popups and don't mind paying for quality.

However, the pageview-based pricing becomes a liability as you grow. At 500,000 pageviews/month, you're paying $249/month - and that's before any cart recovery tools (which you'd need to pay for separately).

Revenue Boost: The Modern All-in-One Solution

Revenue Boost positions itself as the modern, easy-to-use alternative that doesn't nickel-and-dime you on traffic. By including SMS & WhatsApp cart recovery, social proof, and advanced discount strategies in one platform, it offers more complete conversion optimization.

The platform-agnostic email integration via Shopify is a big advantage for merchants who don't use Klaviyo or Mailchimp. And the absence of pageview caps means you can grow your traffic without fear of sudden price hikes.

Our Recommendation

For most Shopify merchants, Revenue Boost is the better choice in 2025 for these reasons:

1. Better value: Cart recovery alone would cost $50-100/month separately. Revenue Boost includes it.
2. Scales with you: No pageview limits means predictable costs as you grow.
3. Complete solution: Popups + cart recovery + social proof in one app.
4. Flexibility: Works with your entire marketing stack, not just specific platforms.
5. Simplicity: Easier to learn and use, getting you results faster.

Choose OptiMonk if: You have low traffic (<50K pageviews), value support above all else, want maximum template variety, and don't need SMS cart recovery.

Choose Revenue Boost if: You want a complete conversion toolkit, plan to scale your traffic, use diverse marketing tools, and prefer a modern, intuitive interface.

Both apps offer free plans, so the best approach is to try both and see which interface and workflow suits your style better. But based on features, pricing model, and completeness of solution, Revenue Boost edges out OptiMonk for most modern Shopify stores.

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Disclaimer: Pricing and features verified 1/2/2026. Check official websites for latest information. Ratings and quotes sourced from Shopify App Store, Trustpilot, G2, and Capterra as of January 2025.