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Revenue Boost vs Omnisend: Which Shopify Popup App is Better?

In the competitive world of ecommerce, converting visitors into customers is paramount. Two popular solutions—Revenue Boost and Omnisend—offer popup capabilities to help Shopify merchants increase conversions, grow email lists, and boost revenue. But which one is right for your store? This comprehensive comparison will help you make an informed decision.

Quick Comparison Table

Pricing Comparison

Revenue Boost Pricing

Revenue Boost offers simple, transparent pricing that scales with your needs:

• Starter Plan: $9.99/month - Up to 10,000 monthly visitors
• Growth Plan: $24.99/month - Up to 50,000 monthly visitors
• Pro Plan: $49.99/month - Up to 200,000 monthly visitors
• Enterprise Plan: Custom pricing - Unlimited visitors

All plans include full access to all 15 popup templates, unlimited campaigns, advanced targeting, and priority support. No hidden fees or per-contact charges.

Omnisend Pricing

Omnisend uses a tiered pricing model based on contact count:

• Free Plan: $0 - 15,000 emails/month, 60,000 contacts
• Standard Plan: $16-50/month (billed annually) - 60,000 emails/month, up to 500 contacts
• Pro Plan: $59-199/month (billed annually) - Unlimited emails, 2,500+ contacts

Important Note: Omnisend charges for ALL contacts in your database, including those who haven't opted in to marketing. One user noted: "They charge for all contacts, even if they're not subscribed to email or SMS... we were only emailing ~30% of the contacts we were being charged for".

Feature-by-Feature Breakdown

Popup Templates & Campaign Types

Revenue Boost excels with its comprehensive library of 15 specialized popup templates:

• Lead Generation: Newsletter popups, exit-intent captures
• Gamification: Spin-to-win wheels, scratch cards
• Sales & Urgency: Flash sales with countdown timers, cart abandonment recovery
• Upsell Variants: Classic modal, minimal slide-up, premium fullscreen
• Trust Builders: Social proof notifications, free shipping progress bars

Each template is optimized for specific conversion goals and fully customizable to match your brand.

Omnisend offers more basic popup functionality with 4 main types:

• Newsletter signup forms
• Exit-intent popups
• Wheel of Fortune gamification
• Landing page forms

While functional, the options are more limited and less specialized compared to Revenue Boost's extensive library.

Targeting & Triggers

Revenue Boost provides industry-leading targeting capabilities:

• 10+ Trigger Types: Page load, exit intent, scroll depth, idle timer, add to cart, cart value, and more
• Advanced Audience Rules: Device, browser, OS, connection type, and Shopify customer segments
• Geographic Targeting: Include/exclude by country with precise control
• Frequency Capping: Control how often popups appear to prevent annoyance
• Smart Logic: Combine triggers with AND/OR logic for complex scenarios

Omnisend offers basic targeting options:

• Page-level targeting
• Device-based rules
• Simple time delays
• Basic frequency controls

The targeting engine is functional but lacks the precision and sophistication of Revenue Boost's system.

Gamification Features

Revenue Boost leads with two powerful gamification options:

1. Spin-to-Win Wheel: Fully customizable with 2+ segments, configurable win probabilities, multiple prize types (percentage, fixed amount, free shipping), and engaging visual effects
2. Scratch Cards: Interactive scratch-to-reveal experience with instant gratification

Both features connect directly with Revenue Boost's discount engine for automatic prize fulfillment.

Omnisend offers only the Wheel of Fortune feature, which is less customizable and doesn't match the engagement level of Revenue Boost's dual gamification approach.

Email Marketing Integration

This is where the two platforms diverge significantly:

Revenue Boost takes a platform-agnostic approach:

• Works with ANY email provider (Mailchimp, Klaviyo, ConvertKit, etc.)
• Native Shopify discount sync ensures captured emails flow to your chosen system
• Focuses on what it does best: popup conversions

Omnisend is an all-in-one email marketing platform:

• Built-in email campaign creation and automation
• Professional email templates
• Advanced automation workflows
• SMS marketing capabilities (additional per-message costs)

The choice depends on whether you want a specialized popup solution that integrates with your existing email setup, or a complete marketing platform.

Discount Management

Revenue Boost features a comprehensive discount engine:

• 5 Discount Types: Simple, bundle, tiered, BOGO, free gift
• 3 Value Types: Percentage, fixed amount, free shipping
• Multiple Strategies: Show code + auto-apply, show code only, email-restricted codes
• Advanced Options: Product/collection targeting, customer eligibility, stacking controls
• Constraints: Minimum amounts, usage limits, expiry days, custom prefixes

Omnisend offers basic discount functionality:

• Simple percentage and fixed amount discounts
• Basic coupon code generation
• Integration with Shopify's discount system

Revenue Boost's discount capabilities are far more sophisticated, supporting complex promotional strategies that can significantly boost conversion rates.

Pros and Cons

Revenue Boost

Pros: ✅ Specialized Excellence: Focuses specifically on popups, resulting in superior features and performance ✅ Extensive Template Library: 15 specialized templates vs. Omnisend's 4 basic types ✅ Advanced Targeting: Industry-leading precision with 10+ trigger types and smart logic ✅ No Hidden Costs: Simple, transparent pricing without per-contact fees ✅ Works with Any Email Provider: Flexibility to use your preferred email platform ✅ Superior Gamification: Both spin-to-win AND scratch cards for maximum engagement ✅ Native Shopify Integration: Automatic discount code creation and management ✅ Mobile-Optimized: All templates designed with mobile-first approach ✅ No Branding: No forced attribution on paid plans ✅ Professional Support: Dedicated assistance for optimization and troubleshooting

Cons: ❌ No Built-in Email/SMS: Requires separate email marketing platform ❌ Newer Platform: Less established than Omnisend (though this means modern architecture)

Omnisend

Pros: ✅ All-in-One Platform: Email, SMS, and popups in one system ✅ Excellent Customer Support: 24/7 support with sub-5-minute response times ✅ Professional Email Templates: Extensive library of polished designs ✅ Advanced Automation: Complex workflow capabilities for nurturing sequences ✅ Established Platform: Proven track record with 90K+ brands ✅ Free Plan Available: Generous free tier for small businesses ✅ Educational Resources: Webinars, tutorials, and best practices content

One user raves: "Where Omnisend SHINES is in their customer support and dedicated team. I had SO many issues... and they been there, helping me through it all. Brainstorming, solving, helping."

Cons: ❌ Expensive at Scale: Pricing increases quickly with contact count ❌ Charges for Non-Subscribers: Billing includes all contacts, not just subscribers ❌ Limited Popup Types: Only 4 basic popup templates vs. Revenue Boost's 15 ❌ Basic Gamification: Only wheel of fortune, no scratch cards or advanced options ❌ Complex Pricing Structure: Multiple tiers with varying limits can be confusing ❌ SMS Extra Cost: Additional per-message charges on top of subscription ❌ Less Advanced Targeting: Fewer trigger options and targeting precision

Best For

Choose Revenue Boost If:

✅ You want the best possible popup performance - With 15 specialized templates and advanced targeting, Revenue Boost is built for maximum conversions

✅ You already have an email provider - Revenue Boost connects directly with Mailchimp, Klaviyo, ConvertKit, or any other email platform

✅ You want predictable costs - Simple pricing based on traffic, not contact count, with no surprise charges

✅ You need sophisticated campaigns - Advanced discount strategies, multiple gamification options, and precise targeting

✅ You're focused on mobile commerce - Mobile-first design ensures optimal performance on all devices

Choose Omnisend If:

✅ You need an all-in-one solution - Email, SMS, and popups in a single platform

✅ You're just starting with email marketing - Built-in email platform with templates and automation

✅ You value 24/7 support - Excellent customer service with rapid response times

✅ You have a small contact list - The free plan is generous for businesses under 500 contacts

✅ You want established reliability - Proven platform with years of ecommerce expertise

Final Verdict

For most Shopify merchants, Revenue Boost is the clear winner for popup functionality. Its specialized focus results in superior features, better performance, and more flexibility. The extensive template library, advanced targeting capabilities, and sophisticated discount engine provide everything needed to maximize conversions.

While Omnisend offers value as an all-in-one email marketing solution, its popup capabilities are basic by comparison. The pricing structure is also problematic for growing businesses, as one user noted: "Their pricing structure feels unreasonable... doubling our costs just for them to store a simple list."

The ideal approach: Use Revenue Boost for popups and conversions (it's what they do best), then choose your preferred email provider separately. This gives you the best of both worlds—superior popup performance with email platform flexibility.

Revenue Boost represents the modern approach to ecommerce popups: specialized, powerful, and built specifically for conversions without the baggage of unnecessary features or confusing pricing structures.

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Pricing and features verified 12/14/2025. Check official websites for latest information.