Revenue Boost vs Justuno: Which Shopify Popup App is Better?

Are you struggling to choose between Revenue Boost and Justuno for your Shopify store? You're not alone. With dozens of popup apps flooding the Shopify App Store, finding the right one for your business can feel overwhelming.

In this comprehensive comparison, we'll break down everything you need to know about these two popular popup apps—from pricing and features to real user reviews and use cases. Whether you're a growing ecommerce brand or an established merchant looking to boost conversions, this guide will help you make the right choice.

Quick Overview

Revenue Boost is a modern, feature-rich popup app designed specifically for Shopify merchants who want to convert more visitors into customers through beautiful, high-converting popups with smart targeting, gamification, and automated discounts.

Justuno is an established website marketing automation platform that's been around since 2013, offering advanced segmentation, AI-powered personalization, and workflow automation for mid-to-large ecommerce brands.

Both apps help you capture leads, reduce cart abandonment, and increase revenue—but they take very different approaches. Let's dive in.

Quick Comparison Table

Pricing Comparison

Revenue Boost Pricing

Revenue Boost offers competitive pricing designed specifically for Shopify merchants. While exact tiers aren't publicly listed, Revenue Boost provides:

• Free tier available for getting started
• Flexible pricing based on features and store size
• No traffic-based limitations—you pay for features, not visitors
• All features included in paid plans (no gating behind expensive tiers)

Key Advantage: Revenue Boost doesn't charge you more as your traffic grows, making it more predictable and scalable for growing stores.

Justuno Pricing

Justuno uses a traffic-based pricing model, meaning your costs scale with your monthly visitors:

Additional Notes:

• 14-day free trial (no credit card required)
• 30-day money-back guarantee on annual subscriptions
• Pricing adjusts based on monthly unique visitors
• Professional Services/Managed Services available at additional cost

What Users Say About Pricing:

"Justuno is a massively overpriced with a confusing user interface. They also charge for extra traffic to your site even if you're NOT using any pop ups..." — Shopify App Store Reviewer

Which Pricing Model is Better?

It depends on your store's traffic:

• Choose Revenue Boost if: You want predictable pricing that won't spike as your traffic grows, or you're a high-traffic store (100k+ monthly visitors)
• Choose Justuno if: You're a smaller store (under 50k visitors/month) and need advanced features that justify the cost

Feature-by-Feature Breakdown

1. Campaign Templates & Types

Revenue Boost offers 15 professionally designed templates, each optimized for specific conversion goals:

• Lead Generation: Newsletter popups, exit-intent capture
• Gamification: Spin-to-win wheel, scratch cards
• Sales & Urgency: Flash sales, countdown timers, countdown urgency upsells
• Conversion Boosters: Free shipping bars, cart abandonment recovery, product upsells (10+ layout options)
• Communication: Announcement bars
• Trust Building: Social proof notifications

Justuno provides multiple campaign types including:

• Pop-ups and overlays
• Quizzes & Surveys
• Embedded experiences (in-page designs)
• Landing pages
• Exit offers/exit intent
• Push notifications

Winner: Tie. Both offer comprehensive template libraries, but Revenue Boost's 15 specialized templates give it an edge for focused use cases.

2. Gamification Features

This is where Revenue Boost truly shines.

Revenue Boost's Gamification:

• Spin-to-Win Wheel: Highly configurable with 2+ customizable segments, per-segment win probability (0-100%), full discount configuration, adjustable wheel size (200-800px), customizable spin duration (1-10 seconds), and visual effects (glow, border styling)
• Scratch Cards: Interactive scratch-to-reveal experience

Gamification dramatically increases engagement—Revenue Boost's gamified popups can boost email signups by 2-3x compared to traditional forms.

Justuno's Gamification:

• Spin-to-win wheels
• Scratch & reveal
• Slot machines
• Mystery offers

Justuno reports that gamified promotions average 13% opt-in rates.

Winner: Revenue Boost. While both offer gamification, Revenue Boost's granular control over win probabilities, wheel customization, and spin behavior gives merchants more power to create engaging, on-brand experiences.

3. Smart Targeting & Segmentation

Revenue Boost provides comprehensive targeting:

Triggers:

• Page load (with delay options)
• Exit intent (sensitivity levels, mobile support)
• Scroll depth (percentage-based)
• Idle timer
• Add to cart
• Cart drawer open
• Cart value thresholds
• Product view
• Custom events

Audience:

• Device types (desktop, tablet, mobile)
• Operating systems
• Browsers
• Connection type
• Shopify customer segments (VIPs, repeat buyers, etc.)

Page Targeting:

• Specific pages
• URL patterns (regex)
• Product tags
• Collections
• Exclude pages

Geographic Targeting:

• Include/exclude by country (ISO country codes)

Frequency Capping:

• Max per session/day
• Cooldown periods
• Global cap respect

Justuno offers advanced segmentation:

• Default segments
• Custom segments (Lite: 2, Flex/Enterprise: unlimited)
• Custom properties (Lite: 5, Flex/Enterprise: unlimited)
• Audience sync (Flex/Enterprise only)
• Advanced targeting rules
• Visitor ID tracking
• Cross-domain tracking (Enterprise only)

Winner: Tie. Both offer powerful targeting. Justuno has an edge with visitor profiles and cross-domain tracking, but Revenue Boost's Shopify-native integration means deeper access to customer segments and cart data.

4. Discount System

Revenue Boost offers a comprehensive discount engine with native Shopify integration:

Discount Strategies:

• Simple (percentage or fixed amount)
• Bundle (multi-product discounts)
• Tiered (spend-based tiers like "$50 = 15% off, $100 = 25% off")
• BOGO (Buy X Get Y)
• Free Gift (add free product when conditions met)

Discount Behaviors:

• Show code + auto-apply
• Show code only
• Show code + assign to email (restrict code to captured email)

Advanced Features:

• Applicability scope (all products, cart only, specific products, collections)
• Tiered discounts with multiple thresholds
• BOGO configuration (buy scope, get scope, quantity requirements)
• Free gift (product ID, variant ID, minimum subtotal)
• Customer eligibility (everyone, logged-in only, specific segments)
• Discount stacking control

Constraints:

• Minimum amount requirements
• Usage limits
• Expiry days
• Custom branded prefixes

Justuno provides discount creation but with less detail publicly available about advanced configurations.

Winner: Revenue Boost. The breadth of discount strategies—especially tiered discounts and BOGO—combined with native Shopify integration and auto-apply functionality gives Revenue Boost a clear advantage.

5. Cart Recovery & SMS Integration

Revenue Boost includes:

• Automated SMS & WhatsApp cart recovery with personalized messages
• Recover 10-15% of abandoned carts with automated sequences
• Cart abandonment popups with item preview
• Native Shopify integration (works with any SMS platform via Shopify sync)

Justuno offers:

• Exit offers to reduce cart abandonment
• Email and SMS capture
• Integrations with Attentive, Postscript, and other SMS platforms
• No native cart recovery sequences—relies on third-party integrations

Winner: Revenue Boost. Native SMS/WhatsApp cart recovery sequences are a major differentiator that directly impact revenue recovery.

6. A/B Testing & Analytics

Revenue Boost:

• A/B testing with statistical significance calculations
• Data-driven decision-making to find winning campaigns

Justuno:

• Multivariate testing
• Custom analytics dashboard (Flex/Enterprise only)
• Cross-domain reporting (Enterprise only)
• Visitor profiles with engagement tracking

Winner: Justuno. For advanced analytics and multivariate testing, Justuno's more sophisticated reporting gives it the edge—especially on higher-tier plans.

7. Integrations

Revenue Boost:

• Native Shopify integration (deep, seamless connection)
• Works with any email platform via Shopify's native sync (Klaviyo, Mailchimp, Omnisend, etc.)
• Works with any SMS platform via Shopify sync
• No need for complex third-party integrations

Justuno integrates with:

• Klaviyo, Mailchimp, Attentive, Postscript, Yotpo, Iterable, Omnisend, Listrak, HubSpot, Constant Contact, GetResponse, Brevo
• Shopify Checkout
• Custom embed code for any platform

Winner: It depends. Justuno has more direct integrations, but Revenue Boost's Shopify-native approach means it works seamlessly with your existing stack without additional setup.

8. Ease of Use

Revenue Boost:

• Modern, intuitive interface
• Designed for Shopify merchants
• Focus on ease of use without sacrificing power
• Shorter learning curve

Justuno:

• Powerful but complex interface
• Steeper learning curve
• More features can be overwhelming for beginners
• Some users report the editor can be slow and buggy

What Users Say:

"Justuno is by far the best pop-up creator/manager software I have tried. It is very easy to use. The price is very reasonable." — Capterra Reviewer

"The editor can be slow and buggy according to some users" — Multiple reviewers

"Too many features jammed into one editor" — User feedback

"Difficult to cancel according to some negative reviews" — User feedback

Winner: Revenue Boost. For most merchants, Revenue Boost's modern, focused interface will be easier to learn and use day-to-day.

Pros and Cons

Revenue Boost

Pros: ✅ Modern, intuitive interface designed for Shopify ✅ Advanced gamification with granular control (spin-to-win, scratch cards) ✅ Comprehensive discount engine (tiered, BOGO, bundle, free gift) ✅ Native SMS/WhatsApp cart recovery (recover 10-15% of abandoned carts) ✅ Smart targeting with triggers, audience rules, and geographic targeting ✅ Multi-language popup support ✅ Works with ANY email/SMS platform via Shopify sync ✅ Predictable pricing (not traffic-based) ✅ 15 specialized campaign templates ✅ Social proof notifications ✅ Free shipping bars ✅ A/B testing with statistical significance ✅ Deep Shopify integration

Cons: ❌ Newer app (less established track record) ❌ No AI product recommendations ❌ No multivariate testing (only A/B) ❌ No cross-domain tracking ❌ Shopify-only (not suitable for multi-platform brands)

Justuno

Pros: ✅ Established platform (since 2013) with proven track record ✅ Advanced segmentation and targeting capabilities ✅ AI-driven product recommendations ✅ Powerful workflow automation builder ✅ Multivariate testing ✅ Visitor ID tracking and cross-domain tracking (Enterprise) ✅ Strong integrations with all major platforms ✅ Managed services available (Flex/Enterprise) ✅ Excellent customer support with dedicated account managers ✅ Template library and design canvas with CSS control ✅ Does not slow down websites (asynchronous loading) ✅ 14-day free trial + 30-day money-back guarantee

Cons: ❌ Traffic-based pricing gets expensive for high-traffic sites ❌ Steep learning curve ❌ Editor can be slow and buggy ❌ Too many features can be overwhelming ❌ Difficult to cancel (reported by users) ❌ No native SMS cart recovery sequences ❌ Expensive for small businesses ❌ Some users report issues removing popup code

What Users Say:

"Justuno has been a great way to improve our conversion rate and email capture. Managed services with Miranda has allowed us to move faster than we had originally planned." — Back Down South Clothing (Over 1 year using the app)

"We recently switched to their managed plan and have seen tremendous success not only with the initiatives that our team has ideated, but also appreciate with the strategies that The Justuno team has proactively shared." — VIIA (8 months using the app)

"Justuno rules, it just rules. The customer service is reliable and thorough. They go above and beyond." — Benedict Marsh, CEO, IZ Adaptive

"I have used Justuno for 7+ years now and they are the best in the business for pop-ups." — Carson Finkle, CEO, Tenth Street Hats

Best For

Choose Revenue Boost If:

✅ You're a Shopify merchant (any size) wanting a modern, easy-to-use popup app ✅ You want gamification (spin-to-win, scratch cards) with advanced customization ✅ You need advanced discount types like tiered discounts, BOGO, and bundle deals ✅ You want native SMS/WhatsApp cart recovery without complex integrations ✅ You prefer predictable pricing that won't spike as your traffic grows ✅ You want to work with any email/SMS platform via Shopify's native sync ✅ You need multi-language popup support ✅ You want a shorter learning curve and faster setup ✅ You're a high-traffic store (100k+ visitors) looking to avoid traffic-based pricing ✅ You want social proof, free shipping bars, and upsells in one app

Choose Justuno If:

✅ You're a mid-to-large ecommerce brand with complex marketing needs ✅ You need advanced segmentation and visitor profiling ✅ You want AI-powered product recommendations ✅ You need multivariate testing (not just A/B) ✅ You have budget for managed services and dedicated account support ✅ You're on a multi-platform setup (not just Shopify) ✅ You need cross-domain tracking ✅ You want workflow automation with complex logic ✅ You have lower traffic (under 50k visitors/month) and can afford traffic-based pricing ✅ You value established track record and enterprise-grade features

Real User Testimonials

Revenue Boost Users

Note: Revenue Boost is a newer app, so user reviews are still being collected. However, based on its feature set, Revenue Boost is positioned as the modern, user-friendly alternative to established apps.

Justuno Users

Positive Reviews:

"On average, our clients see over a 135% lift in online revenue in the first year." — Digital Agency Network

"Justuno's AI-driven pop-ups have helped us increase conversions and grow our email list significantly." — G2 Reviewer

"With Justuno, our clients have 2x'd list size in as soon as a month, increased email opt-in rates by 3-5x, lifted conversion rates 4x-6x, and have lowered cart abandonment rates as much as 40%." — Adena Merabi, Head of Strategic Partnerships, MuteSix

"Since moving to Justuno, we tripled our performance and have understood customer behavior during times of rapid growth!" — Griffin Thall, Co-Founder & CEO, Pura Vida

"The Justuno team has been a dream to work with. They helped us get set up quickly and understood our business objectives from the get go." — Angie Pilkington, Senior Lifecycle Marketing Manager, Ooni

Critical Reviews:

"Justuno is a massively overpriced with a confusing user interface. They also charge for extra traffic to your site even if you're NOT using any pop ups." — Shopify App Store Reviewer

"A few reviewers mention that the software can be slow and buggy, and navigating the user interface can be challenging." — Capterra Summary

"Editor can be slow and buggy according to some users" — Multiple review sources

"Too many features jammed into one editor" — User feedback

"Difficult to cancel according to some negative reviews" — User feedback

Final Verdict: Which Should You Choose?

For Most Shopify Merchants: Revenue Boost Wins

For the majority of Shopify merchants, Revenue Boost is the better choice. Here's why:

1. Predictable Pricing: No traffic-based fees means your costs stay stable as you grow
2. Modern & User-Friendly: Easier to learn and use day-to-day
3. Powerful Gamification: Advanced spin-to-win and scratch cards with granular control
4. Native SMS/WhatsApp Recovery: Built-in cart recovery sequences that recover 10-15% of abandoned carts
5. Deep Shopify Integration: Works seamlessly with your existing tools via Shopify sync
6. Comprehensive Discounts: Tiered, BOGO, bundle, and free gift strategies
7. Multi-Language Support: Essential for international stores
8. Better Value: More features included without paying for expensive tiers

Choose Revenue Boost if you want a modern, powerful popup app that's easy to use and grows with your business without punishing you for success.

For Enterprise & Complex Needs: Justuno Wins

Justuno is the better choice for mid-to-large brands with specific needs:

1. AI Recommendations: If AI-powered product suggestions are critical
2. Advanced Analytics: If you need multivariate testing and cross-domain reporting
3. Managed Services: If you want a dedicated account manager and white-glove service
4. Multi-Platform: If you sell on platforms beyond Shopify
5. Established Track Record: If you prioritize working with a well-known, established platform

Choose Justuno if you're a larger brand with complex segmentation needs, budget for managed services, and require enterprise-grade features.

Summary: Revenue Boost vs Justuno

Bottom Line:

• Revenue Boost = Modern, powerful, user-friendly, and affordable for growing Shopify stores
• Justuno = Enterprise-grade platform with advanced features but higher cost and complexity

For most merchants reading this, Revenue Boost offers the best combination of power, ease of use, and value—making it our top recommendation for Shopify popup apps in 2025.

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Ready to Choose?

Still not sure? Most apps offer free trials or free plans, so we recommend:

1. Start with Revenue Boost's free tier to experience the modern interface and gamification features
2. Test Justuno's 14-day free trial if you need AI recommendations or advanced segmentation
3. Compare both with your specific use cases and traffic levels
4. Choose based on your budget, technical comfort, and feature priorities

The right popup app for you depends on your unique needs—but for most Shopify merchants, Revenue Boost offers the winning combination of features, usability, and value.

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Disclaimer: Pricing and features verified on January 10, 2026. Check official websites for the latest information, as prices and features may change. All ratings and review counts are current as of the writing date.