Best Shopify Popup Apps for 2025

Popups aren’t magic, but they’re one of the fastest ways to turn “just browsing” traffic into something you can actually follow up on—especially for email capture and limited-time offers. The tricky part is picking a Shopify popup tool that matches your store stage (new vs. scaling), your brand (minimal vs. promo-heavy), and your tolerance for setup.

This guide walks through what matters in 2025, then recommends the best popup apps by use case—so you can choose quickly and move on to testing.

What to look for in a Shopify popup app (2025 checklist)

1) Targeting that’s more than “show after 5 seconds”

The best popup apps let you target by:

• Entry source (ads, email, social, direct)
• Device (mobile vs. desktop)
• Cart value / items / collections
• Customer status (new vs. returning)
• Behavior (scroll depth, time on page, exit intent)

More control means fewer “random discount” popups and more messages that feel intentional.

2) Mobile UX (where most of your traffic lives)

Mobile popups can convert well, but they can also annoy people fast if they’re full-screen, hard to close, or repeated too often. If you want patterns that work without tanking the experience, read the practical UX ideas in Mobile Popup Design: 12 UX Patterns That Convert Without Annoying.

3) Templates + a builder you’ll actually use

A good popup app should let you publish quickly, but still give you control over:

• Fonts, spacing, and brand colors
• Image blocks and product blocks
• Multi-step flows (question → offer → email capture)
• Localization (at least per language/market)

4) A/B testing (because guessing gets expensive)

If your store has consistent traffic, prioritize apps with A/B testing so you can test:

• Offer type (10% vs. free shipping)
• Copy (benefit-first vs. urgency)
• Timing (instant vs. scroll vs. exit)
• Form length (email only vs. email + SMS)

5) Compliance options (GDPR and consent)

If you market to customers in the EU/UK—or you want to reduce risk—look for features like consent checkboxes and clear disclosure text. For a tactical breakdown, use this GDPR-Compliant Popups for Shopify: Complete 2025 Checklist alongside your popup setup.

6) Integrations that don’t create messy lists

At minimum, you’ll want clean integration with your email/SMS tool (Klaviyo, Omnisend, etc.), plus basic segmentation so new leads don’t get dumped into the wrong flows.

A quick reality check: there’s no single “best” popup app

The Shopify ecosystem is crowded—Shopify’s own category pages show how many pop-up tools exist and how varied they are in pricing and features. If you want to browse the landscape, start with the Shopify App Store’s Pop-ups category.

So instead of ranking apps like a sports league, use the sections below to match an app to your goal.

Best Shopify popup apps for 2025 (by use case)

Best for smart targeting + testing: Revenue Boost

If you want popups that feel less like “generic coupon box” and more like a flexible conversion system, Revenue Boost is built for that style of setup. It supports common high-performing formats (newsletter, spin-to-win, flash sales, exit-intent), plus A/B testing and GDPR-friendly options—ideal when you’re ready to iterate instead of set-and-forget.

Where it tends to fit best:

• Stores that want one popup tool for multiple campaigns (email capture + promos + urgency)
• Teams that value testing and learning (not just launching)
• Brands that care about compliance and customer experience

If you’re planning a spin wheel campaign, you’ll get more mileage by pairing the app with proven psychology and creative patterns from Spin-to-Win Popups: Psychology, Templates & Conversion Data for Shopify.

Best free option for new stores: Squirai (Promotion Popup)

If you’re early-stage and want something lightweight, Squirai: Promotion Popup is frequently described as easy to set up and customize, with templates that help you get a popup live fast. According to its Shopify App Store listing, reviewers highlight usability, customization, and responsive support—useful when you want results without spending hours in settings.

Where it tends to fit best:

• Brand-new stores and MVP launches
• Simple promo banners/popups (announce sales, shipping cutoffs)
• Merchants who want “good enough” quickly

Best for advanced personalization/enterprise-grade popups: Wisepops

If you’re running a high-traffic store and want deeper targeting, segmentation, and experimentation, Wisepops is often positioned for more advanced conversion work. Its 2025 roundup, 15 Best Shopify Popup Apps 2025, is also a helpful reference for comparing tool categories (spin-to-win apps, lead-capture tools, and multi-purpose popup suites) if you want to sanity-check your shortlist.

Where it tends to fit best:

• Stores with consistent traffic (so testing is meaningful)
• Teams that want more granular control over on-site messaging
• Brands that treat popups as part of lifecycle marketing

Best “what are real merchants using?” context: Reddit threads

Feature lists are nice, but merchant conversations can reveal the annoying stuff—limited analytics, confusing targeting, or hidden setup work. In a discussion on r/shopify about the best popup apps, people mention practical considerations like basic analytics (views/clicks) and features such as “cart activity,” and you’ll see app names that come up in day-to-day use.

Where this helps:

• Gut-checking whether a tool is “simple” or “simple until you need help”
• Spotting common complaints before you install anything
• Finding alternatives if an app doesn’t fit your theme/workflow

Recommendations by goal (pick your path)

If your #1 goal is email capture (without cheapening your brand)

Look for:

• Two-step popups (value first, form second)
• Welcome offers that don’t train discount-only behavior
• Segmentation (new vs. returning customers)

A good baseline playbook is to offer something that matches your margin and brand:

• Content incentive (guide, sizing help, routine)
• Soft perk (early access, back-in-stock alerts)
• Modest discount only for first-time buyers

If you want the numbers-driven case for list-building before scaling ad spend, read Email Popups vs Paid Ads: Capture 15% of Traffic Before Spending $12k/Month.

If your goal is discount activation (and you want it to feel fun)

Spin-to-win can work well when:

• The prizes are structured (small → medium → rare “big win”)
• The creative matches your brand (not casino vibes unless that’s you)
• The wheel triggers at the right time (often after browsing, not instantly)

If you’re using Revenue Boost for this, the fastest win is testing one variable at a time (offer vs. timing vs. copy), then scaling what’s clearly winning.

If your goal is flash sales and urgency (without spamming)

Look for:

• Smart frequency controls (per session/day/week)
• Targeting by collection/product
• Countdown/timer options that aren’t gimmicky

Urgency popups work best when they support something real (shipping deadlines, limited drops, time-bound bundles), not when they invent pressure.

If your goal is reducing abandonment (exit intent + cart-aware messaging)

For cart rescue, prioritize:

• Exit-intent targeting on desktop
• Cart rules (only show when cart has value/items)
• Messaging that’s not always a discount (shipping info, returns, trust badges)

This is also a great place to test “help, not hype”—for example, a popup that offers quick FAQs or a sizing chart before jumping straight to 10% off.

How to choose quickly (a simple scoring method)

If you’re deciding between 2–3 popup apps, score each one (1–5) on:

• Targeting depth
• Mobile experience
• Template quality
• Testing/analytics
• Compliance controls
• Ease of setup
• Total cost (including upgrade pressure)

Then pick the one that’s strongest in the 2 categories you care about most right now.

A 7-day setup plan that actually works

Day 1–2: Launch a clean email capture popup

• Offer: pick one (discount, early access, content)
• Trigger: after scroll or 8–12 seconds
• Frequency: don’t repeat aggressively

Day 3–4: Add a second popup for cart-aware intent

• Trigger: exit intent (desktop) or cart rules (mobile)
• Message: remove friction (shipping, returns, support)

Day 5–7: Run a simple A/B test

• Test one variable only (offer OR headline OR timing)
• Keep the test long enough to get a clear winner

If you want more campaign ideas beyond the basics, this guide has solid starting points: 5 Proven Ways to Boost Conversions with Shopify Popups.

FAQ

Are Shopify popups bad for SEO?

Popups themselves aren’t “bad,” but intrusive mobile interstitials and poor UX can hurt engagement. Keep popups easy to close, avoid full-screen takeovers on mobile, and cap frequency.

What’s a good email capture rate for popups?

It depends on traffic quality and offer strength, but the practical goal is consistent list growth without destroying conversion rate. Start with a conservative offer and optimize from there.

How often should a popup show?

For most stores: once per session (or less), with a longer cooldown (days/weeks) after someone subscribes or closes it. Over-showing is the fastest way to train banner blindness.

Do spin-to-win popups still work in 2025?

Yes—when they’re on-brand and the prize structure makes sense. Treat them like an experiment, not a permanent overlay.

Final pick: choose the app that matches your next milestone

If you need a free, simple popup to get moving fast, start by checking Squirai: Promotion Popup. If you’re comparing the broader market, the Shopify pop-ups category is a useful directory.

If your store is ready for smarter popups—email capture plus promo formats, plus testing and compliance controls—Revenue Boost is a strong fit. If you want, I can also help you map a popup plan (welcome, cart, and promo) around your products and margins so you’re not guessing.