10 Best Shopify Popup Apps in 2026 (Compared)

Popups are one of the most effective conversion optimization tools for Shopify stores. When used strategically, they can help you build email lists, reduce cart abandonment, increase average order value, and recover lost revenue. However, with dozens of popup apps available in the Shopify App Store, choosing the right one for your business can be overwhelming.

In this comprehensive guide, we'll compare the 10 best Shopify popup apps based on features, pricing, user ratings, ease of use, and real merchant feedback. Whether you're looking for gamification, exit-intent technology, advanced targeting, or cart recovery automation, we'll help you find the perfect popup solution for your store.

Quick Comparison: Best Shopify Popup Apps

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Detailed Reviews of the Best Shopify Popup Apps

1. Revenue Boost - Best All-in-One Popup & Growth Tool

Overview
Revenue Boost is a comprehensive popup and conversion optimization app designed specifically for Shopify merchants. It combines 15 professionally designed campaign templates with smart targeting, gamification, and automated cart recovery via SMS and WhatsApp. Unlike single-purpose popup apps, Revenue Boost provides a complete toolkit to capture emails, recover abandoned carts, increase average order value, and drive urgency through flash sales and countdowns.

Key Features

• 15 Campaign Templates: Newsletter popups, exit-intent, spin-to-win, scratch cards, flash sales, countdown timers, free shipping bars, cart abandonment recovery, product upsells (with 10 layout options), announcement bars, and real-time social proof notifications
• Smart Targeting Engine: Page load triggers, exit-intent detection (customizable sensitivity), scroll depth tracking, idle timers, add-to-cart events, cart value thresholds, product views, and custom event triggers
• Audience Segmentation: Target by device type, OS, browser, connection speed, and Shopify customer segments (VIPs, repeat buyers, etc.)
• Geographic Targeting: Include or exclude specific countries using ISO country codes
• Frequency Capping: Control displays per session, per day, and cooldown periods
• Automatic Discounts: Native Shopify discount integration with support for percentage, fixed amount, bundle discounts, tiered spending thresholds, BOGO offers, and free gifts
• A/B Testing: Built-in statistical significance testing to optimize campaigns
• Multi-language Support: Automatic language detection for international customers
• Cart Recovery: Automated SMS and WhatsApp sequences to recover 10-15% of abandoned carts

Pricing

• Starter: $9.99/month (up to 5,000 popup views)
• Growth: $29.99/month (up to 25,000 popup views)
• Pro: $79.99/month (up to 100,000 popup views)
• Enterprise: Custom pricing (unlimited views + dedicated support)

Pros ✓ Most comprehensive feature set with 15 templates
✓ Native Shopify discount integration (no coupon code confusion)
✓ Built-in SMS/WhatsApp cart recovery (unique among popup apps)
✓ Advanced targeting with trigger combinations (AND/OR logic)
✓ A/B testing with statistical significance
✓ Multi-language support
✓ 10 different upsell layout options

Cons ✗ Newer app with fewer reviews compared to established competitors
✗ Higher learning curve due to extensive features

Best For
Merchants who want an all-in-one growth tool that handles popups, upsells, cart recovery, and social proof in a single platform. Ideal for stores doing $10K+ monthly revenue looking to scale.

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2. Privy - Best for Email List Building

Overview
Privy is one of the most popular popup apps in the Shopify App Store, with over 4,000 reviews. It specializes in email capture and connects directly with major email marketing platforms like Klaviyo, Mailchimp, and Omnisend. Privy's strength lies in its simplicity and focus on growing your email list through targeted popups, banners, and flyouts.

Key Features

• 6+ popup templates (newsletter, exit-intent, spin-to-win, etc.)
• Email capture with custom form fields
• Exit-intent detection
• Basic targeting rules (device type, referral source)
• Integration with 15+ email marketing platforms
• Auto-apply discount codes
• A/B testing
• Abandoned cart recovery emails

Pricing

• Free Plan: 15,000 popup views/month
• Growth: $30/month (100,000 views)
• Pro: $60/month (250,000 views)

Pros ✓ Most installed popup app (proven track record)
✓ Excellent email marketing integrations
✓ Free plan available
✓ Easy setup for beginners

Cons ✗ Limited customization options
✗ Basic targeting compared to Optimonk
✗ Spin-to-win only available on paid plans
✗ No SMS/WhatsApp cart recovery

Best For
Beginners and merchants focused primarily on email list growth who want a simple, proven solution with strong email platform integrations.

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3. Optimonk - Best for Advanced Targeting

Overview
Optimonk is a powerful popup app known for its advanced segmentation and personalization capabilities. With a 4.8-star rating and nearly 500 reviews, it's favored by data-driven marketers who want to deliver hyper-targeted messages based on visitor behavior, purchase history, and real-time actions.

Key Features

• 30+ popup templates
• Advanced behavioral targeting (time on site, pages visited, scroll depth)
• Dynamic text replacement (personalize popups with visitor data)
• Exit-intent technology
• A/B testing with detailed analytics
• Integration with CDPs and email platforms
• Multi-language support
• GDPR/CCPA compliance tools

Pricing

• Free Plan: 15,000 pageviews/month
• Essential: $79/month (60,000 pageviews)
• Growth: $159/month (180,000 pageviews)
• Premium: $319/month (600,000 pageviews)

Pros ✓ Most sophisticated targeting engine
✓ Dynamic personalization capabilities
✓ Excellent analytics dashboard
✓ High rating (4.8⭐)

Cons ✗ Expensive compared to competitors
✗ Steeper learning curve
✗ Limited gamification features

Best For
Data-driven marketers and established stores who need advanced segmentation and personalization to maximize conversion rates.

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4. Justuno - Best for Visual Brands

Overview
Justuno combines popup capabilities with powerful visual merchandising tools. It's designed for brands that prioritize aesthetics and want to create visually stunning popups that match their brand identity. Justuno also offers unique features like auto-apply discount codes and gift with purchase promotions.

Key Features

• 100+ customizable templates
• Visual popup builder with drag-and-drop
• Auto-apply discount codes (no manual entry needed)
• Exit-intent & scroll-triggered popups
• Product recommendations in popups
• Gift with purchase offers
• Coupon code wheel
• Analytics with revenue tracking

Pricing

• Free Plan: 5,000 popup displays/month
• Growth: $99/month (50,000 displays)
• Premium: $199/month (150,000 displays)

Pros ✓ Beautiful template designs
✓ Auto-apply discounts reduce friction
✓ Product recommendation integration
✓ Gift with purchase functionality

Cons ✗ More expensive than average
✗ Can be overwhelming for beginners
✗ Limited targeting on lower-tier plans

Best For
Visual brands, fashion retailers, and merchants who prioritize design aesthetics and want frictionless discount experiences.

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5. Wisepops - Best for Customization

Overview
Wisepops is a premium popup app focused on customization and design flexibility. With no-code editing and pixel-perfect control, Wisepops allows merchants to create unique popup experiences that don't look like generic templates. It's popular with premium brands that refuse to compromise on design quality.

Key Features

• Pixel-perfect custom designer
• Pre-built templates for quick starts
• Exit-intent technology
• Advanced targeting & segmentation
• A/B testing
• Multi-language support
• Analytics dashboard
• Zapier integrations

Pricing

• Starter: $49/month (100,000 pageviews)
• Business: $149/month (500,000 pageviews)
• Premium: $299/month (1M pageviews)

Pros ✓ Best-in-class customization capabilities
✓ No-code design editor
✓ High-quality templates
✓ Excellent support (4.8⭐ rating)

Cons ✗ No free plan
✗ Higher starting price point
✗ Smaller user base (59 reviews)

Best For
Design-focused stores and premium brands that need complete control over popup appearance and user experience.

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6. OptinMonster - Best for WordPress + Shopify Users

Overview
OptinMonster is a veteran in the conversion optimization space, originally built for WordPress before expanding to Shopify. It pioneered exit-intent technology and offers powerful behavioral targeting. However, its Shopify app has fewer reviews and a lower rating (3⭐) compared to its reputation in the WordPress ecosystem.

Key Features

• Exit-intent technology (patented)
• 50+ pre-built templates
• Behavioral targeting (time on site, inactivity, scroll depth)
• Geo-location targeting
• A/B testing
• Cross-platform (WordPress + Shopify)
• Referrer detection (target visitors from specific sources)

Pricing

• Basic: $16/month (15,000 pageviews)
• Plus: $48/month (100,000 pageviews)
• Pro: $128/month (500,000 pageviews)
• Growth: $256/month (1M pageviews)

Pros ✓ Pioneered exit-intent technology
✓ Works across multiple platforms
✓ Advanced targeting features

Cons ✗ Low Shopify App Store rating (3⭐)
✗ Few reviews for Shopify version (16)
✗ Not as optimized for Shopify as competitors

Best For
Merchants using both WordPress and Shopify who want a unified popup solution across platforms.

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7. Poptin - Best Budget Option

Overview
Poptin is an affordable popup app with an impressive 4.9-star rating from over 300 reviews. It offers a generous free plan and provides essential popup features without breaking the bank. Poptin is ideal for small stores and startups that need conversion optimization tools on a tight budget.

Key Features

• 50+ templates
• Spin-to-win wheel
• Exit-intent popups
• Basic targeting rules
• A/B testing
• Analytics dashboard
• Integration with email platforms
• Popup scheduling

Pricing

• Free Plan: 1,000 popup displays/month
• Basic: $25/month (10,000 displays)
• Pro: $55/month (50,000 displays)
• Enterprise: Custom pricing

Pros ✓ Excellent rating (4.9⭐)
✓ Generous free plan
✓ Affordable paid plans
✓ Good template variety

Cons ✗ Limited advanced features
✗ Basic targeting compared to Optimonk/Revenue Boost
✗ No cart recovery automation

Best For
Budget-conscious merchants and startups who need essential popup functionality without premium pricing.

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8. Wheelio - Best for Gamification

Overview
Wheelio specializes in gamified popups, specifically the spin-the-wheel format that's proven to increase email signups by 2-3x compared to static forms. If you want to add an element of fun and interactivity to your popups, Wheelio is the go-to choice with over 200 positive reviews.

Key Features

• Interactive spin-the-wheel popup
• Fully customizable wheel segments
• Probability control for different prizes
• Email capture integration
• Exit-intent trigger
• Mobile-optimized design
• Discount code delivery
• Analytics with conversion tracking

Pricing

• Basic: $9.99/month (up to 5,000 displays)
• Growth: $29.99/month (up to 25,000 displays)
• Pro: $59.99/month (up to 100,000 displays)

Pros ✓ Best-in-class gamification
✓ Proven to increase signups
✓ Affordable pricing
✓ 4.7⭐ rating

Cons ✗ Only offers spin-to-wheel (no other templates)
✗ Limited popup variety
✗ No advanced targeting options

Best For
Stores focused on gamified lead generation and merchants who want higher engagement through interactive popups.

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9. Tada - Best for Engagement

Overview
Tada combines gamification with social proof features to create engaging popup experiences. Beyond just spin-the-wheel, Tada offers quiz-based popups, countdown timers, and referral campaigns that encourage user interaction and viral sharing.

Key Features

• Spin-to-win wheel
• Quiz-based popups
• Countdown timers
• Referral program popups
• Social proof notifications
• Email capture
• Exit-intent detection
• Custom branding options

Pricing

• Starter: $29/month (15,000 pageviews)
• Growth: $79/month (75,000 pageviews)
• Scale: $149/month (250,000 pageviews)

Pros ✓ Multiple engagement formats
✓ Referral program capabilities
✓ Social proof integration

Cons ✗ More expensive than Wheelio
✗ Fewer reviews (85)
✗ Limited targeting options

Best For
Brands focused on customer engagement and viral growth through referral programs and interactive experiences.

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10. Adoric - Easiest to Use

Overview
Adoric is designed specifically for non-technical users who want to create effective popups without coding. With a 4.9-star rating and a user-friendly interface, Adoric makes popup setup simple while still providing enough features for most small to medium-sized stores.

Key Features

• 40+ templates
• Drag-and-drop editor
• Exit-intent detection
• Basic targeting (device, location, page)
• A/B testing
• Analytics dashboard
• Countdown timers
• Coupon distribution

Pricing

• Free Plan: 5,000 popup views/month
• Premium: $29/month (50,000 views)
• Business: $79/month (200,000 views)

Pros ✓ Excellent rating (4.9⭐)
✓ Very user-friendly
✓ Good free plan
✓ Decent template library

Cons ✗ Limited advanced features
✗ No gamification beyond basic templates
✗ No cart recovery or SMS tools

Best For
Non-technical users and small business owners who want a straightforward popup solution without a steep learning curve.

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Bonus: One - Best for Growing Stores

Overview
One is a newer popup app that's quickly gained popularity with over 1,000 reviews and a 4.9-star rating. It offers unlimited campaigns on all plans and includes automation features that make it attractive for growing stores that need flexibility.

Key Features

• Unlimited campaigns
• 20+ templates
• Exit-intent popups
• Spin-to-win wheel
• Countdown timers
• Email capture
• Basic targeting
• Automation workflows

Pricing

• Free Plan: Unlimited campaigns (5,000 views)
• Starter: $9/month (25,000 views)
• Pro: $29/month (100,000 views)
• Enterprise: $99/month (500,000 views)

Pros ✓ Unlimited campaigns even on free plan
✓ Highest review count after Privy (1,019)
✓ Excellent rating (4.9⭐)
✓ Affordable pricing

Cons ✗ Newer app (less established)
✗ Limited advanced targeting
✗ No cart recovery automation

Best For
Growing stores that want unlimited campaign flexibility without high monthly costs.

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How We Ranked These Apps

Our ranking methodology evaluates Shopify popup apps based on six key factors:

1. Feature Set (30%): Number of popup templates, targeting options, personalization capabilities, gamification, cart recovery, and A/B testing functionality.

2. Ease of Use (20%): Setup time, interface intuitiveness, template quality, and whether coding is required.

3. Value for Money (15%): Pricing relative to features offered, free plan availability, and scalability options.

4. User Ratings (15%): App Store ratings and review count to ensure real merchant satisfaction.

5. Shopify Integration (10%): Native Shopify features like automatic discount application, Shopify Flow compatibility, and cart recovery integration.

6. Customer Support (10%): Response times, available support channels, and documentation quality.

We also considered use cases—different apps excel for different needs (gamification, advanced targeting, budget-friendly, design flexibility, etc.).

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FAQ: Shopify Popup Apps

Are popup apps worth it for Shopify stores?

Yes. Popup apps have average conversion rates of 3-5% for email capture and can recover 10-15% of abandoned carts when combined with email/SMS sequences. The ROI typically outweighs the monthly subscription cost.

Will popups hurt my SEO or user experience?

When used correctly, no. Use frequency capping (1-2 displays per session), exit-intent triggers (so they only appear when visitors are leaving), and delay timers. Avoid intrusive full-screen popups on mobile.

What's the difference between popup and exit-intent?

Exit-intent is a specific trigger that detects when a visitor is about to leave your site (mouse moves toward the browser back button). Popups can be triggered by many actions: page load, scroll depth, time on site, add-to-cart, etc.

Can I use multiple popup apps together?

Technically yes, but it's not recommended. Multiple popup scripts slow down your site, create conflicting campaigns, and provide a poor user experience. Choose one app that handles all your popup needs.

Do popup apps work with Shopify Checkout?

Some apps integrate directly with Shopify Checkout to display post-purchase offers or upsells. Revenue Boost, Justuno, and OptinMonster offer Shopify Checkout integration options.

What's the best popup app for email marketing?

If email marketing is your primary goal, choose Privy (best Klaviyo/Mailchimp integration), Optimonk (advanced segmentation), or Revenue Boost (multi-channel with SMS/WhatsApp).

Are free popup plans worth using?

Free plans are great for testing popup strategies, but they typically limit views, features, and templates. Start with a free plan, then upgrade once you exceed view limits or need advanced features.

How do I measure popup success?

Track these metrics:

• Conversion Rate: Email captures ÷ popup displays
• Revenue Attributed: Sales from popup-generated coupons
• Cart Recovery Rate: Recovered carts ÷ abandoned carts
• List Growth: New subscribers over time

Most popup apps include analytics dashboards with these metrics.

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Conclusion: Which Shopify Popup App Should You Choose?

The "best" popup app depends on your specific needs, budget, and technical comfort level:

🏆 Overall Winner: Revenue Boost

Best all-in-one solution with 15 templates, gamification, cart recovery (SMS/WhatsApp), advanced targeting, and A/B testing. Ideal for merchants doing $10K+ monthly revenue who want a comprehensive growth tool.

📧 Best for Email Marketing: Privy

Simple, proven, and integrates with all major email platforms. Great for beginners focused on list building.

🎯 Best for Advanced Targeting: Optimonk

Superior segmentation and personalization for data-driven marketers who need precision targeting.

🎨 Best for Design: Wisepops

Pixel-perfect customization for brands that refuse to compromise on aesthetics.

💰 Best Budget Option: Poptin or One

Both offer 4.9⭐ ratings with generous free plans and affordable pricing. Poptin has more templates; One offers unlimited campaigns.

🎰 Best for Gamification: Wheelio

The original spin-to-win app with proven engagement and 4.7⭐ rating.

Ready to grow your Shopify store? Start with Revenue Boost's 14-day free trial to access 15 popup templates, smart targeting, and cart recovery in one powerful platform.

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Last updated: January 2026. Pricing and features subject to change. Please verify current pricing on the Shopify App Store before purchasing.